Bluffton NOW! is a community organization devoted to the revitalization and long-term growth of Bluffton’s downtown (city-center).

We believe that in order for a community to continue to thrive and grow it must actively attract and retain talented individuals. In order to achieve this growth, Bluffton NOW! is focused on creating a downtown atmosphere and vibe that attracts new businesses,

a talented workforce, and retains successful businesses, entrepreneurs, professionals, and families already living in our community. 

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Our Vision for the Future

The vision for Bluffton NOW! is to “grow downtown into a vibrant destination where people and businesses can thrive and prosper; through bringing together new ideas, old historic charm, and a wonderful community.” 

Our Mission for Success

Bluffton NOW!’s mission is to be the catalyst to energize downtown Bluffton by envisioning ideas and goals, and by engaging and empowering citizens to facilitate an active, vibrant, and attractive community.

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Main Street Indiana

Bluffton was accredited by the Office of Rural and Community Affairs in 2015 as an Indiana Main Street community. We operate by the Main Street four-point approach: Promotion, Design, Economic Restructuring and Organization.